Search Engine Marketing Forecasted to Grow
The North American search engine marketing industry will grow 14% from $14.6 billion in 2009 to $16.6 billion by the end of 2010, according to a global online survey of nearly 1,500 client-side marketers and agency respondents, commissioned by The Search Engine Marketing Professional Organization (SEMPO) and conducted by Econsultancy.
The report finds that measuring the return on investment (ROI) is the biggest challenge facing marketers this year in all three key search tactics covered in the survey — search engine optimization, paid search, and social media marketing.
