A Canadian-based survey of media users suggests that most value Internet access over their newspaper, cellphone and TV subscriptions. And if forced to choose one, they would stay online.

The Canadian Media Research Consortium commissioned the online survey and found:

• 42 % of respondents said the Internet would be the last service they would cut
• 24 % would keep their cable TV
• 17 % would keep their cellphone service or newspaper subscription.

Overall, the survey really speaks to how Canadians get their information – important news for business seeking to find customers.