BOSS System, a premier B2B Toronto business networking organization in the GTA, is having their big quarterly event this Thursday Sept 7 at the Old Mill Restaurant/Convention Centre in Toronto’s West End. There will be presentations, vendor exhibits, structured networking to build business contacts and give-aways as well.
When looking at sales funnel development for a B2B web site, I am struck by the similarities between the expectations for a website and those for a human sales rep.
Sales Rep
Website
Develop Pipeline
Capture traffic
Differentiate Company and Solution
Convince visitor you have their answer
Close
Convert visitor into prospect
It follows then that the web site has to show elements that mimic a sales rep, especially when guiding a visitor down the path towards becoming a client.
Site navigation and properly placed CTAs (Call to Actions) that lead the visitor to make a commitment (such as signing up for a newsletter, webinar or whitepaper) are essential to ensuring your site becomes the lead generator you want it to be.
Through an investment from the Federal Economic Development Agency for Southern Ontario, sixteen small- and medium-sized businesses will work with Seneca College to develop new technologies, conduct research and bring business and technology ideas to market.
It’s an interesting list of companies focused on plastics, personal mobility, health, security and many more.
Visitors learned about hypertext, technical details for creating their very own webpage, and included an explanation on how to search the Web for information.
As small business owners bravely move into social media, creating content on blogs and social networks like Facebook and Linked In, it’s clear that search engines are promoting optimized videos, especially Google (who owns YouTube) – Videos can help you leapfrog up the Google Search Rankings. So in the spirit of walking the talk, here’s the first in a series of educational videos to help Turn Your Website into a Sales Rep.
Twitter celebrated its 5th birthday last friday, showing off a lot of high-powered traffic statistics but still unable to provide a monetization plan i.e. how will they make money?
What happens if Twitter runs out of investor money, in other words, they go bankrupt. A lot of social media consulting advice is directed at being engaged on Twitter, and so millions of users including small businesses are investing time and energy (and rarely efficiently) in the hopes that Twitter energy somehow will translate into a customer or two.
Seems to me that Google+ could easily extend their “Circles” idea to include a Twitterish experience.
The Ontario government has a resource site for small business owners, covering registration, starting up, possible venues for grants and loans and more. Here’s the link:
More than 80% of people research on-line prior to purchase. With over fourteen billion web pages on the Internet, how will customers find you?
Google, Bing and other search engines are highly motivated to prove that they should be your favorite resource to search for information on the Internet…
